Website Copywriting Services
Website content writer for hire
When I started my freelance writing career almost two decades ago, it was primarily as a website content writer - and it’s been one of my favourite disciplines ever since. Pairing perfectly with my strategic SEO copywriting background, I can work with pre-set designs or deliver content modelling support to help shape wireframes and user journey. I’m flexible, thorough, fastidious and offer much more than just website copywriting:
- Website structure and sitemap planning
- Tone of voice development or alignment
- Onsite SEO strategy
- Research and competitor analysis
- Website audits
- Animation and video scripts
- Content modelling for design
Website copywriting = more than words…
While you’re unquestionably the expert in your business, there are a lot of specific skills required when it comes to writing content for websites. It’s not just good sentence structure and grammar; there are loads of other things to consider and integrate too.
Here are a few:
- Syntax, semantics and accessibility
- Tone of voice and delivery
- Information hierarchy
- Messaging hierarchy
- Conversion strategies
- Calls to action
- Allaying customer fears
- Solving customer problems
- Internal and external links
- Facilitating skim-reading
- Minimising bounce-rate
- Optimising for search engine algorithms
- Optimising for AI search
I’ve worked with businesses, agencies and web designers all over the UK and internationally, and every project, no matter the size or subject matter, gets the same treatment.
Why me for your web copy?
Isn’t AI cheaper?
Whether you’re a start-up, SME or digital professional, you may be in the process of weighing up the value of an experienced website content writer compared to using AI for your copy. It’s an important budget consideration, I get it.
Getting acceptable results from AI takes time. Developing prompts, honing results, internal feedback/editing loops and checking details are correct all suck up internal resources – and it won’t have considered all the factors I’ve outlined above. The cost of my human intelligence may just surprise you in comparison.
Fancy a quick chat?
To see how my AI editing services can help your business, drop me a line to arrange a free consultation call.