Testimonials

We first worked with Lou on some web projects all the way back in 2008, and she's been our trusted resource for copywriting and marketing support both for our business and for our clients ever since. Over more recent years we've relied on Lou's skills as a technical author, working on a long-term project to document foolproof user guides for our leading auction software, dotAdmin. Lou's work is of a consistent high quality, hitting the mark for the target audience perfectly to drive engagement and ensure user understanding of even the most complex subjects. Her ability to quickly grasp complex user requirements and nuanced feature behaviours ensures that we get reliably accurate, detailed documentation in the first draft. A great asset to any team, we'd recommend her in a heartbeat.
MattBradley
Invent Partners
Simply put, Lou is an exceptional copywriter with a gift for turning complex ideas into clear, engaging content and really understands the tone of voice that fits with the brand and vision. She crafted the copy for 2 of our websites with precision and creativity — but… what truly sets her apart is her warm, bubbly, funny personality. Lou instantly breaks the ice and turns a working relationship into an honest, effortless friendship. Super Highly recommended.
Niz Khan
Cloned
Lou has been an integral part of our flow on all projects for over 13 years now. From web content through to branding it all starts with good content, and we’ve seen over the years of working together that content is still king. Lou’s professionalism and in-depth research goes above and beyond expectation, and her delivery and rationale is key in educating clients on how to rank naturally without having to burn through paid ads to get found. We’ve seen through working together in really competitive marketplaces that having content structured in the way Lou suggests brings consistent results, with first page rankings on the majority of projects for focused content.
Russell Thomas
EleventyBillion
As the owner of Wakefield Website Design, I have relied on Louise and Advanced Writing Solutions for over a decade for our critical SEO content needs. Louise’s work is simply exceptional. Her deep expertise in SEO content writing has been an invaluable asset to our business and, more importantly, to our clients. For more than 10 years, she has consistently delivered high-quality, strategically optimised content that doesn't just read well, but actively drives results. We have seen countless clients achieve significantly better website rankings, increased organic traffic, and stronger online visibility directly due to her skills. Advanced Writing Solutions is our trusted partner for content that truly helps websites perform. I highly recommend Louise to any business serious about improving its search engine ranking and achieving lasting online success. Craig Davies, Wakefield Website Design We’ve been working with Louise since 2019, and her SEO strategies and copywriting support have consistently exceeded our expectations. She is always knowledgeable, professional, and reliable, delivering on time and on budget every time. Highly recommended!
Steve S
Director, London-based digital agency
We’ve been collaborating with Lou since 2013, on a variety of projects including brand tone of voice guidelines, web content, marketing assets and SEO strategy and content. A rare breed who can write quality content with SEO combined, we’ve always been impressed with Lou’s high-quality output and flexibility – always able to meet tight deadlines and those dreaded last minute client amends. I’d highly recommend her to anyone, client-side or agency-side.
Alex Thompson
AMA Ltd
Louise and I have been working together for over 10 years, from wearing my web designer hat to model making. We've worked on numerous web projects together and I've always been impressed by her concise, yet detailed copywriting for all manner of subjects from Security to Health and Safety. When it came to rewriting my model making website, which was very basic to say the least (who likes writing about themselves?) Louise wrote some fantastic copy and restructured my content in a way that optimised my pages and made my services much more findable. Since Louise optimised my site, I've had much more organic enquiries, having been approached to work on a book cover for an international best-selling author, collaborating on a major social media campaign for a well know TV Streaming service, and perhaps most exciting of all, invited to work on the BBC TV series 'The Marvellous Miniature Workshop' - all opportunities I believe have been brought about by Louise's superb site optimisation. 100% would have Louise write all my content.
Lee Robinson
Designer and Model Maker

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