SEO in 2013 – what's changed?
I keep seeing articles, blogs and social media comments talking about the death of optimisation and asking whether or not there’s still a place for SEO in 2013. Is it really defunct? Have the days of optimising websites to increase rankings really passed us by? Here’s my take on it… By its very nature, SEO […]
Copywriters, Designers and SEO – collaboration is key
Any good copywriter knows that content has always been king, but with Google’s latest algorithm updates and an even stronger focus on content than ever before, never has this been more accurate, or relevant, than now. Both copywriter and designer wanted to create a fantastic website for their client; not only one that looks good, […]
10 Top Tips for Writing Web Content
As an SEO specialist and professional web content writer, friends (both real and virtual) often ask me for tips on producing effective and engaging web copy. Although I’m obviously happy to provide copywriting services myself, I think it’s important to educate others and facilitate their own creativity if they’d rather produce their own content. […]